u77 Privacy Policy — How We Handle Your Data

1 Who We Are

u77 is an online gaming and sports betting platform serving players in Pakistan. The platform operates at u77.cx and through the u77 Android application. u77 is the data controller responsible for the personal data of registered players and website visitors.

If you have any questions about how your data is handled, or if you wish to exercise any of your data rights, you can contact our support team at any time via the live chat in the platform or app, or by emailing [email protected].

2 Information We Collect

We collect personal information in several ways — directly from you when you register or interact with the platform, automatically as you use the platform, and from third parties where necessary for verification or payment processing.

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs or biometric data beyond what may be required for standard identity verification.

3 How We Use Your Data

We use the data we collect for the following purposes:

• Account management: Creating and maintaining your u77 account, verifying your identity and managing your preferences and settings.
• Processing transactions: Handling PKR deposits and withdrawals via JazzCash, Easypaisa, Raast, bank transfer and other supported methods.
• Delivering the platform: Providing access to games, sports betting markets, live casino, VIP features and all other platform services.
• Fraud prevention and security: Monitoring for suspicious activity, protecting your account from unauthorised access and investigating any reported security issues.
• Bonus and promotion management: Tracking wagering requirements, issuing bonus credits and managing promotional eligibility.
• Customer support: Responding to your queries, resolving disputes and maintaining records of support interactions.
• Platform improvement: Analysing usage patterns to improve game selection, navigation, payment flows and overall user experience.
• Marketing communications: Sending you relevant offers, promotions and updates — only if you have opted in. You can opt out at any time.
• Legal and compliance obligations: Retaining records as required by applicable anti-fraud and financial crime prevention obligations.

4 Legal Basis for Processing

We process your personal data on the following legal grounds depending on the purpose:

• Contract performance: Processing necessary to provide you with the services you signed up for — account management, payments, gameplay and withdrawals.
• Legitimate interests: Fraud detection, security monitoring, platform improvement and internal analytics, where these interests do not override your data rights.
• Legal obligation: Retaining financial transaction records and identity verification data as required by anti-money laundering and financial crime prevention standards.
• Consent: Marketing communications — we will only send these if you have given explicit consent, and you may withdraw consent at any time.

5 Payment Data and PKR Transactions

All financial transactions on u77 are denominated in Pakistani Rupees (PKR). When you make a deposit or request a withdrawal, the payment data involved is handled with the following protections in place:

• Payment data is transmitted over encrypted connections at all times.
• u77 does not store full JazzCash mobile wallet credentials, full Easypaisa account numbers, full bank account details or full card numbers on our servers. Only the minimum reference data required to process and reconcile transactions is retained.
• Payment processing is handled in partnership with trusted payment service providers. These providers are contractually bound to protect your data and use it only for the purpose of processing your transactions with u77.
• Transaction history — amounts deposited, withdrawn and any associated bonus activity — is retained as part of your account record for the period described in the Data Retention section below.

6 Cookies and Tracking

u77 uses cookies and similar tracking technologies to operate the platform, remember your preferences and analyse how the platform is used. The cookies we use fall into the following categories:

• Essential cookies: Required for the platform to function. These include session cookies that keep you logged in and security cookies that protect your account. These cannot be disabled.
• Functional cookies: Used to remember your language preference, game history display settings and other personalisation choices.
• Analytics cookies: Used to understand how players navigate the platform so we can improve it. This data is aggregated and does not identify you individually.
• Marketing cookies: Used only if you have consented to receive personalised promotions. These help us show you relevant offers rather than generic ones.

You can manage cookie preferences through your browser settings. Disabling essential cookies may prevent parts of the platform from working correctly. Disabling analytics or marketing cookies will not affect your ability to play games or make transactions.

7 Sharing Your Information

u77 does not sell your personal data. We share data only in the following limited circumstances and only to the extent necessary for each purpose:

• Payment processors: JazzCash, Easypaisa, Raast, banks and other payment service providers receive the transaction data they need to process your deposits and withdrawals.
• Game providers: Third-party game studios that supply casino games and live casino tables may receive a player identifier to facilitate gameplay and resolve disputes. They do not receive your name, contact details or payment information.
• Identity verification partners: Where identity verification is required, a third-party verification service may process your identity documents on our behalf. These partners are bound by strict data processing agreements.
• Fraud prevention services: Aggregated and anonymised data may be shared with fraud detection services to identify patterns of suspicious activity across the industry.
• Legal requirements: We may disclose your data if required to do so by a valid legal process, court order or to protect the rights and safety of u77 and its users.

All third parties who process data on our behalf are required to handle it securely and use it only for the specified purpose. We do not allow our data processors to use your data for their own marketing or commercial purposes.

8 Data Retention

We retain your personal data for as long as your account is active and for a reasonable period thereafter, based on the following principles:

• Active accounts: Data is retained for the duration of your account and for a minimum of five years after your account is closed, to comply with anti-money laundering and financial record-keeping requirements.
• Transaction records: Deposit, withdrawal and betting history is retained for a minimum of five years from the date of each transaction.
• Support communications: Chat transcripts and email records are retained for three years from the date of the interaction.
• Marketing data: If you have opted in to marketing, we retain your marketing preferences until you opt out. After opt-out, we retain a record of your preference to ensure we do not contact you again.

Once the applicable retention period expires, data is securely deleted or anonymised so it can no longer be associated with you as an individual.

9 Security Measures

We take the security of your personal data seriously and implement a range of technical and organisational measures to protect it:

• All data transmitted between your device and u77 is protected using TLS (Transport Layer Security) encryption.
• Passwords are stored using one-way hashing — u77 staff cannot see your password and will never ask you for it.
• Access to personal data within u77 is restricted on a need-to-know basis. Staff members can only access the data required to perform their role.
• Our systems are monitored continuously for unusual activity, attempted intrusions and other security threats.
• We carry out regular security assessments and updates to our infrastructure to address emerging threats.

10 Your Rights

As a u77 player, you have the following rights over your personal data. To exercise any of these rights, contact our support team and we will respond within a reasonable timeframe:

• Right of access: You can request a copy of the personal data we hold about you at any time.
• Right to rectification: If any of your personal data is inaccurate or incomplete, you can ask us to correct it.
• Right to erasure: In certain circumstances, you can ask us to delete your personal data. Note that some data must be retained for legal and compliance reasons even after account closure.
• Right to restrict processing: You can ask us to temporarily stop processing your data in certain situations, for example if you believe data we hold is inaccurate.
• Right to data portability: You can request your data in a structured, machine-readable format so you can transfer it to another service provider if you wish.
• Right to object: You can object to us processing your data for marketing purposes at any time. You can also object to processing based on legitimate interests in specific circumstances.
• Right to withdraw consent: Where processing is based on your consent — such as marketing emails — you can withdraw that consent at any time without affecting any other aspect of your account.

To make a data rights request, contact u77 support via live chat in the platform or the mobile app. We may need to verify your identity before processing your request.

11 Children and Minors

u77 is strictly an adult platform. We do not knowingly collect personal data from anyone under the age of 18. Registration on u77 is only permitted for individuals who are 18 years of age or older.

If we become aware that personal data has been collected from a minor, we will take immediate steps to delete that data and close the associated account. If you are a parent or guardian and believe your child has registered on u77, please contact our support team immediately so we can take action.

Age verification may be required during the registration process or before certain account features are activated. This is in place to protect minors and is a firm platform requirement.

12 Changes to This Policy

u77 may update this Privacy Policy from time to time to reflect changes in our practices, the services we offer or applicable legal requirements. When we make material changes, we will notify you through a notice on the platform or via the email address registered to your account.

The date at the top of this page shows when the policy was last updated. We recommend reviewing this page periodically. Continuing to use u77 after an updated policy has been published means you accept the revised terms.

If you have concerns about any changes to this Privacy Policy, please contact our support team before continuing to use the platform.

13 Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the way we handle your personal data, please get in touch with our support team. We are available 24 hours a day, seven days a week.

• Live Chat: Available within the u77 platform and mobile app — the fastest way to reach us
• Email: [email protected]
• FAQ: Visit our FAQ page for answers to the most common questions about accounts, privacy and data

This Privacy Policy was last reviewed and updated in June 2026. It supersedes all previous versions of the u77 Privacy Policy.